Ricardo van der Graaf

Brand strategy in relation to our nature. A great interview with brand strategist Ricardo van der Graaf.

Ricardo van der Graaf has a great history of experience with brands such as Amsterdam Fashion InstituteArtEZ Institute of the ArtsDesign Academy EindhovenG-Star RAWVan Gogh Museum and Wrangler

Creating relevance starts with understanding the Zeitgeist. Brands only succeed by building memorable associations and leveraging them in a distinctive and meaningful manner. To fathom the consumers you need to connect with, we dive deep into cultures, seeking out early signs of shifting consumer expectations, unlocking the motives behind these changes. We map out these changes, set out a course and challenge your brand to get close to the moments that matter for your consumers.

Episode 08 — Ricardo van der Graaf
40 min

SHOW NOTES

Bone Chair
Biomimicry
https://collectifdanvers.com/

For more podcasts, news and updates, subscribe:

NEWSLETTER

Subscribe to our newsletter below and never miss the latest product or an exclusive offer.